Whether you are communicating to customers, potential buyers, other companies, or your own staff, emotion is the basis of memorable writing. Ideas are the bridge to reach your audience, but the connection is made with emotion. Good business writing engages the reader’s empathy without drowning them in schmaltz or calculated tactics, effectively opening a dialogue through which to share your story.
Let my passion for words help you make connections through your marketing material, creative projects, reports and in-house communications.
Specifically, I write:
- Direct mail letters (sample)
- Press releases (sample)
- White papers
- Case studies
- Annual reports
- Corporate histories
- Newsletters (print or electronic)
- E-mails
- E-books
The following I will write with SEO techniques, including: recommending optimized keywords; seeding the copy with keywords; crafting informative, keyword-based headlines and descriptions; finding quality offsite links; posting comments on relevant sites for backlinks; and producing text for Twitter tweets.
- Articles
- Web copy
- Blog posts
If your project does not fall under any of these categories, please do not hesitate to contact me and see what I am open to working on. I love new ideas.
